The Lure of Ecommerce

The following list summarizes what might be called the "lure of e-commerce":

• Lower transaction costs - if an e-commerce site is implemented well, the web can significantly lower both order-taking costs up front and customer service costs after the sale by automating processes.
• Larger purchases per transaction - An online store can offer features that no normal store offers.You can allow your visitors to see "what other people who ordered a product also purchased." That is, you can see the related merchandise that people are actually buying. Because of features like these, it is common for people to buy more from an online store than from traditional 'brick and mortar' stores.
• Integration into the business cycle - A Web site that is well-integrated into the business cycle can offer customers more information than previously available. For example, if Dell tracks each computer through the manufacturing and shipping process, customers can see exactly where their order is at any time. This is what FedEx did when they introduced on-line package tracking - FedEx made far more information available to the customer.
• People can shop in different ways. Traditional mail order companies introduced the concept of shopping from home in your pajamas, and e-commerce offers this same luxury. New features that web sites offer include:
  1. The ability to build an order over several days
  2. The ability to configure products and see actual prices
  3. The ability to easily build complicated custom orders
  4. The ability to compare prices between multiple vendors easily
  5. The ability to search large catalogs easily
• Larger catalogs - A company can build a catalog on the web that would never fit in an ordinary mailbox.
• Improved customer interactions - With automated tools it is possible to interact with a customer in richer ways at virtually no cost. For example, the customer might get an email when the order is confirmed, when the order is shipped and after the order arrives. A happy customer is more likely to purchase something else from the company.

It is these sorts of advantages that create the buzz that surrounds e-commerce right now. There is one final point for e-commerce that needs to be made. E-commerce allows people to create completely new business models. That means that it may be possible to offer products at a lower price, or to offer products that could not be offered before because of the change in cost dynamics.

Which SSL Certificate is right for you ?

Brandesigns Web Solutions partners with TrustWave to offer you secure socket layer (SSL) certificates to ensure authenticity, data integrity and data privacy on your websites. Click on any of the SSL Certificates listed below to purchase.

• Premium SSL ($95.00 per year)
  
  The most commonly deployed certificate, our premium SSL certificate is an ideal choice for organizations seeking a full-featured, dual-validated, Class 3 digital certificate for use on web sites, mail servers and intranet's. Includes Trusted Commerce security seal.
  
• Premium SSL Wildcard ($399.00 per year)
  
  Do you have multiple domain names that need SSL? The wildcard SSL certificate allows an organization to secure unlimited sub-domains while still using the highest-level of encryption allowed in the U.S. to secure Web e-mail, intranet's, customer portals and control panels.
  
• Premium Extended Value (EV) SSL ($499.00 per year)
  
  The next generation in SSL certificates, the EV SSL provides the most trusted and stringently validated certificate available today. In Internet Explorer and Firefox browsers, the browser bar will shade green when an EV SSL certificate is presented. The EV SSL certificate can provide less shopping cart abandonment and higher conversion rates for your online store.
  
  
• TrustKeeper Plus SSL ($394.00 per year)
  
  This is the SSL/PCI scanning Bundle. Trustwave is the leader in PCI scanning and offers a SSL Certificate along with their TrustKeeper PCI Scanning service. Customers that purchase this offering will obtain Trustwave's "Trusted Commerce Site Seal" upon completing your PCI Scan.
  
  
• TrustKeeper Plus EV SSL ($599.00 per year)
  
  Extended Validation allows your customers to see the green address bar in the web browser. 256 bit SSL Certificate along with their TrustKeeper PCI Scanning service. Customers that purchase this offering will obtain Trustwave's "Trusted Commerce Site Seal" upon completing your PCI Scan.

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He who becomes security for an outsider shall smart for it, but he who hates suretyship is secure - Proverbs 11:15

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SSL Certificates

SSL certification: Authentication helps secure and improve e-commerce / e-business

SSL – Secure Socket Layer – is absolutely essential for any web site collecting sensitive information online. On your computer, you can see it as the little padlock in the bottom right-hand corner of your browser, when you send or collect information online.

If you go to an unsecured web site, you transmit information over many computers and networks, practically inviting hackers to steal this information – like passwords and credit card information. Obviously, that's not something you want to fall prey to. SSL ensures that this does not happen.

Each SSL Session ensures authenticity, data integrity and data privacy. If your web site will be collecting sensitive information for transmission over the Internet, you should purchase your SSL today.